Marukyu Koyamaen Hojicha Powder A Type 焙じ茶パウダー

Marukyu Koyamaen Hojicha Powder A Type 焙じ茶パウダー is a finely milled roasted Japanese tea powder with a warm, toasty aroma and a smooth, nutty depth. Compared with matcha, hojicha offers a gentler roasted profile that feels comforting, mellow, and especially suited to latte and dessert applications.

At Matcha La Vie, we recommend this hojicha powder for café-style drinks, home lattes, and recipes where you want a richer roasted tea character with softness and warmth.

Flavor Profile

• Aroma: Toasty, warm, and inviting
• Palate: Roasted, nutty, and smooth
• Finish: Soft and comforting with lingering warmth
• Character: Lower bitterness, rounder and more mellow than matcha

Best For

• Hojicha lattes: Excellent for milk-based drinks
• Baking and desserts: Great in cakes, creams, cookies, and ice cream
• Everyday use: A cozy roasted tea option for home or café preparation